Debbie went from corporate accounting to running her own business, The Holistic CFO.
She now uses her background of numbers and her coaching talent to work with Asian women as a money mindset coach.
During our Strategy Session we looked at 3 things to help Debbie share about brand:
Business Mission: To help Asian Women reprogram their money mindset by breaking the toxic cycle of cultural indoctrination
Photography Goal: To use photography as a catalyst for Asian women to relate to Debbie and think, "What if I can do that?"
Words + values to associate with Debbie: Authenticity, adventure, fun, connection, transformation, professional, integrity, abundance, accessibility
Check out some of the photos we created below!
Maxine is a photographer based in Vancouver, Canada, and works with small heart-centered businesses to create joyful, honest images so they can show up on-brand, and aligned with their values.