Project Overview | A multi-platform A/W rebranding campaign across TV, print, online, editorial.
Aim | To create a comprehensive listening of what ACHICA is as a brand, to attract new members, to boost sales, and to inspire what is possible in designing your house, no matter what your style is, with the 1,000+ luxury brands that ACHICA sell.
Team | I was part of the small in-house team working on managing this project at ACHICA, liaising and collaborating with an external publishing house, stylist, photographer and videographer.
Results | From this campaign came a TV advert, print ads across newspapers and selected national and regional magazines, and online and radio. Return on investment in new member sign ups and spending on site was 200% after three months.