Christmas begins in July for the press...so jingles and mince pies 6 months ahead of the rest of the world which is very strange!
As part of ACHICA, the online lifestyle flash sales website, I was involved in putting together the Christmas press show which we held at OXO2 in the OXO Towers right on the Thames, a great setting to showcase the company and brands used.
Working with a wonderful stylist, the venue was transformed to display aspirational room sets using hundreds of products from different brands that can all be bought from the website. We had over 100 key members of the press turn up during the day, whilst VIP customers came to the evening drinks and canapes. The main aim of the event was to show how the 1000+ brands ACHICA work with can go together in the home, and judging by the comments from everyone the event went off perfectly, with all the hard work paying off!